Crafting Powerful Employee Engagement Survey Questions

When CEOs were asked about “the biggest challenge they faced throughout 2023”, for the second year in a row they overwhelmingly referenced one thing—talent. Employee engagement surveys are a cornerstone of understanding your workforce, but crafting the right questions makes all the difference. That’s because the quality of your questions directly impacts the quality of the data you gather. Vague or leading questions yield skewed results, hindering your ability to make informed decisions. However, if designed correctly, your survey questions can reveal your workforce’s motivation, areas for improvement, and opportunities to unlock their full potential – and yours.

Best Practices for Employee Engagement Surveys

There are multiple levels of employee engagement and while generic questions might provide a surface-level understanding of your workforce, they won’t equip you with the actionable insights needed to make meaningful changes. Let’s explore how four simple best practices can elevate your survey and empower you to gather data that drives positive action.

  • Focus on Actionable Insights. Avoid generic questions that yield fluffy responses. Instead, tailor questions to uncover actionable data. For instance, instead of “Are you happy with your work?,” ask “What aspect of your role could be improved to enhance your satisfaction?”
  • Strike a Balance. Maintain equilibrium between open-ended and closed-ended questions. Open-ended questions like “What would make you feel more engaged?” provide rich qualitative data, while closed-ended questions with multiple-choice options allow for easy quantification.
  • Clarity is Key. Use clear, concise language that your entire workforce can understand. Avoid jargon or overly complex sentence structures. Offer your survey in multiple languages and via mobile platforms to increase accessibility. 

Variety is the Spice of Life. Incorporate a mix of question types to keep the survey engaging. Utilize rating scales, multiple-choice options, and open-ended questions to capture diverse perspectives.

How to Increase Employee Engagement in Healthcare

Increasing employee engagement in healthcare requires a multi-faceted approach.  The following are key strategies to consider that organizations like Prosser Memorial Health find invaluable:

  • Foster a Culture of Recognition and Appreciation. People crave feeling valued. Recognize individual and team achievements, both big and small. Implement programs that celebrate milestones, contributions, and going the extra mile.
  • Invest in Continuous Learning and Development. Provide opportunities for your staff to grow professionally. Offer training programs, tuition reimbursement, and mentorship opportunities. By investing in your employees’ development, you demonstrate your commitment to their long-term success.
  • Empowerment and Autonomy. Give your employees a sense of ownership and control over their work. This could involve involving them in decision-making processes, delegating tasks effectively, and providing opportunities for them to use their skills and expertise.
  • Promote Work-Life Balance. Demanding schedules are a reality in healthcare. However, promoting work-life balance is crucial. Offer flexible scheduling options, paid time off, and access to mental health resources. By supporting a healthy work-life balance, you contribute to employee well-being and prevent burnout.
  • Open Communication and Transparency. Leaders who communicate openly and transparently engender trust and build stronger relationships with their teams. Encourage managers to hold regular communication meetings, share relevant information, and encourage two-way dialogue.

Increasing Employee Engagement Survey Participation

Simple math tells us that low participation rates can radically skew your data. Therefore, engaging as many employees as possible must be a priority. To get more people on board with participating, start by clearly and transparently communicating both the purpose of the survey and how the collected data will be used. Emphasize that all responses are anonymous to encourage honest feedback. Finally, keep it short and sweet. No one enjoys a lengthy survey and the longer it goes on, the easier it is to lose your audience —  and the most valuable data. Use your digital tool to create a concise final product that can be completed in 10-15 minutes. 

Templated Options Optimize Efficiency

Don’t reinvent the wheel! Employee engagement survey providers offer a curated library of templated employee engagement surveys, covering various key aspects of workplace culture. From core areas like work-life balance and career development to more specific topics like recognition programs and communication effectiveness, each template serves as a springboard, providing a well-structured framework of questions that have been vetted for effectiveness.

The key advantage lies in their adaptability which offers the freedom to add, remove, or edit questions to directly address your specific priorities and areas of focus. A templated approach not only saves valuable time and resources allowing you to launch your survey efficiently, but it also ensures you start with a solid foundation of well-tested questions, maximizing the quality and actionable nature of your data.

Identify your Best Employee Engagement Survey Questions

People Element offers a comprehensive employee survey platform with a full library of templated surveys and proven questions that make it easy to get started. More importantly, our client service team works hard to ensure clients can effectively and efficiently leverage our resources to craft powerful employee engagement surveys that yield actionable data. Let us show you how. Take the first step today!

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