Engagement Touchdown: How Asante Achieved an 81% Participation Rate Through Gamification
How Asante Healthcare reached 81% survey participation with gamification, team action planning, and People Element’s support.
Zeeco Inc. has steadily become the world leader in the design and manufacturing of advanced combustion and environmental solutions. Committed to innovation and excellence, Zeeco prioritizes employee satisfaction as a cornerstone of its success.
Zeeco aimed to enhance employee engagement and overall satisfaction, understanding their crucial role in creating a productive and positive work environment. The organization recognized that improving these metrics was essential for maintaining a thriving workplace. As a result, they focused on increasing both engagement and overall favorability ratings.
Over the past few years Zeeco has refined their employee listening strategy including driving participation, the data collection process, and post survey communication.
Under the leadership of the President & CEO, Zeeco adopted a proactive approach to boost survey participation. The CEO personally engaged with employees prior to the survey’s launch, highlighting the importance of their feedback in enhancing Zeeco’s work environment. This direct communication was key to achieving a high participation rate.
After the survey results were collected, Zeeco’s leadership team, in partnership with People Element, ensured transparent communication of the feedback to all employees. They identified key insights and incorporated them into Zeeco’s global strategic initiatives. Directors and upper management were given the authority to implement changes within their respective areas, promoting a culture of continuous improvement. Additionally, the Global Leadership Conference and product group town hall meetings served as forums for brainstorming and refining action items based on the employee feedback.
People Element played a crucial role in Zeeco’s success. In addition to conducting the survey, they offered extensive support through their platform, handling tasks such as addressing queries, setting up the HRIS reporting process, and implementing language options. They also conducted a thorough analysis of the survey results and presented the findings to Zeeco’s Executive team. Additionally, People Element engaged directly with employees by sharing the results onsite, reinforcing the organization’s commitment to transparency and continuous improvement.
Through strategic leadership and the thoughtful implementation of employee feedback, Zeeco is dedicated to fostering a workplace environment where employees not only feel valued but are also actively engaged in the company’s mission. This approach ensures that every team member’s voice is heard and considered, which in turn drives motivation and commitment.
The impact of these efforts was significant. Over the past three years, Zeeco has experienced notable improvement in several key areas.
Engagement
Zeeco boosted employee engagement by 1% from 2022 to 2023 and achieved a further 3% increase in 2024. They are now at a 66% engagement level, which is 10 points higher than the global engagement benchmark of 56%. These gains highlight Zeeco’s dedication to listening to its employees and taking meaningful actions to enhance their work environment.
Engagement refers to the percentage of the population that is engaged based on People Element’s Engagement Index.
Favorability
Favorability scores for Zeeco have also risen over the past three years. From 2022 to 2023 they achieved a 2-point increase, and from 2023 to 2024, they saw an additional 1-point rise, culminating at a favorability score of 79%.
Favorability refers to the percentage of favorable survey responses (4 & 5’s on a 5-point Likert scale of agreement).
Employee Net Promoter Score (eNPS):
eNPS had a modest 2-point increase between 2022 and 2023 but experienced a substantial boost from 2023 and 2024. Zeeco is currently sitting at an eNPS score of 30.
For eNPS, which ranges from -100 to 100, a score of 0 represents the median or breakeven point. A score above 0 indicates that there are more employees who are enthusiastic about and would advocate for the company compared to those who are dissatisfied and could potentially harm the employer brand. Generally, a score above 0 is good and above 30 is very good.
eNPS is a measurement of how likely employees are to recommend the company as a good place to work.
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