Engagement Touchdown: How Asante Achieved an 81% Participation Rate Through Gamification
How Asante Healthcare reached 81% survey participation with gamification, team action planning, and People Element’s support.
Metalworking Solutions is a manufacturing organization located in Chattanooga, Tennessee. They wanted to collect actionable data from their people and create an initial baseline measurement to guide their future engagement efforts. They partnered with People Element and ran their first annual engagement survey in 2021.
When all the data was in from their initial 2021 engagement survey, a representative from People Element compiled their results and presented it to their leadership team in an Executive Presentation. Based on this presentation, Metalworking Solutions identified two main opportunity categories that they wanted to improve on throughout the next year:
They ended their 2021 engagement survey with a 65% participation rate which is right around the industry average. Along with the two identified categories, they wanted to focus on improving their participation rate and capturing as many responses as possible in their 2022 engagement survey.
Transparency Around Pay
First, to address the Perception of Fair Treatment, Metalworking Solutions decided to update the company’s pay structure and attendance policy. They replaced the existing pay format with a three-piece wage scale which outlined exactly how compensation is determined. They shared the new structure and policy with employees and ensured that everyone understood how it worked. Their aim was for full transparency around pay and creating a clear sense of equality for all employees.
Cross Training Opportunities
In response to Growth and Development, Metalworking Solutions decided to give their teams the ability to cross-train for other roles. The idea behind this initiative was to give employees the opportunity to learn new skills and experience different parts of the organization. This helped people gain a better perspective on the work that their colleagues do and solidify where they want to be. Along with this, they made it a point to list open positions first internally to give current employees priority.
Push for Participation
Although their baseline participation rate of 65% was not bad for their first survey, they wanted to boost participation rates so they could hear from more of their people. To do this, they had automated daily participation reports sent from the People Element platform directly to each department so that the teams would know exactly where they were at. These daily reports encouraged some friendly competition between departments to see who could reach the highest participation rates. In addition, they sent out more frequent email and SMS survey reminders to their employees which contributed to more survey completions.
Since being founded in 2006 in Chattanooga, Tennessee, Metalworking Solutions has been committed to providing reliable service and high-quality sheet metal parts for its customers. They value building relationships with people and care deeply about always meeting expectations. Their culture is rooted in strengthening their people and communities by providing a workplace where they can grow personally and professionally.
Metalworking Solutions saw a significant positive increase across the board in their 2022 engagement survey results.
By focusing on the opportunity areas from their 2021 survey, they were able to see a 10% increase in overall employee engagement. This is a significant increase for a one-year period and brought their employee engagement level to 73%. Their current engagement level is thirteen points above the manufacturing industry benchmark. In the same period, they also saw overall favorability, which refers to the percentage of favorable survey responses, increase by 6%.
The organization increased scores across the board, but they saw the most significant increase in the participation rate. In 2022 their survey participation spiked to 86%, an increase of 21 percentage points. Metalworking Solutions was able to collect responses from nearly every surveyed employee in their workforce.
Now sitting above all industry benchmarks, the organization plans to maintain and expand their employee listening efforts and continue to make gradual increases to its scores in coming years.
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