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CHANNEL & ALLIANCES PROGRAM

Your clients decide to leave before they tell you.

People Element gives PEOs and HR firms a workforce listening program their clients will actually use, and pay for. You strengthen every client relationship. We handle the platform.

Trusted by PEO's serving over 2M+ worksite employees and serving over 100k businesses.

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THE OPPORTUNITY

The best HR partners don't react to turnover. They see it coming.

For most PEOs, the first sign a client is unhappy is a resignation, or a client asking why theirs keep leaving. By then the decision was made months ago. The data that could have changed the conversation was never collected.

The firms winning against the nationals turn that blind spot into their edge: a listening program that catches risk early and gives clients a reason to stay close.

78%

60-90

of voluntary exits are preventable with early signals

days before resignation, the decision is already made

What your clients hear today vs. what they could

An annual survey nobody analyzes, sent through their payroll system

Low response from frontline and deskless workers with no company email

Onboarding, pulse, and exit listening across the full employee lifecycle

Exit interviews by phone that reach workers a survey never will

Clients who see their workforce data stay longer. That retention is yours too.

FROM COST CENTER TO REVENUE LINE

Add listening to your offering without adding headcount.

You already have the client relationships and, often, the HR expertise on staff. What you’re missing is the platform. That’s the whole gap.

Where most PEOs are today

Surveys as an afterthought

Engagement data lives in a spreadsheet, if it's collected at all

No way to reach frontline workers, exactly where turnover is highest

Nothing that differentiates you from the PEO down the street

Where this takes you

A program clients pay for

A recurring, margin-generating service inside your existing book

Early retention signals that make you the indispensable advisor

Stickier clients who don't shop you on price at renewal

Two Ways to Partner

Pick the model that fits how you work.

Some partners want to own the client relationship and the margin. Others just want to open the door and get paid. Both work here.

Reseller Partner

You sell it. You keep the relationship.

Best for PEOs and HR firms with the staff to guide engagement conversations. You resell the platform to your clients at your margin and layer in your own services.

Best fit: you have HR-credentialed staff and a book of clients who’d invest in listening.

Your margin on every deal, plus your own implementation fees

We certify your team, then you onboard your own clients

Your logo on the experience your clients see

Referral Partner

You introduce. We do the rest.

Best for consultants, brokers, and advisors who spot the need in client conversations but don’t want to sell or support software. Send us a name, we take it from there.

Best fit: you have trusted relationships and want a clean, paid introduction.

Your margin on every deal, plus your own implementation fees

We certify your team, then you onboard your own clients

Your logo on the experience your clients see

The Reseller Path

A partnership we both walk into with eyes open.

We don’t sign resellers and hope. We work through a short, honest process to make sure the fit is real before anyone commits, the same way we’d want to be treated.

1

Discovery

We learn your book, your clients, and what you’re trying to accomplish. No pitch yet, just understanding.

2

Honest Fit Check

Do you have the clients and the staff to launch this well? If not, we’ll say so, and point you to the referral path instead.

3

Pilot Clients

You name ten clients who fit. We validate them together so your first launches succeed instead of stall.

4

Certification

Our services team trains and certifies your staff to configure, launch, and debrief, once. Then you own it.

5

Launch & Grow

You roll out to your book at your pace. We support your team behind the scenes as you scale.

We'd rather tell you no than set you up to fail. If a listening program isn't right for your clients yet, or you don't have the staff to run it, we'll be straight with you. A referral partnership might be the better start, and there's no pressure to force a fit that isn't there.

Two Ways to Partner

Help your clients keep their people. They'll keep you.

The math is simple: the more you help your clients hold onto their best employees, the more indispensable you become. We built the platform to make that easy for you.

Stickier clients

Engagement programs renew. Clients who build a listening habit don’t walk, which means recurring margin and lower churn for you.

Reach the deskless

Our exit and stay interviews happen by phone, reaching frontline, field, and shift workers a corporate email survey never touches.

No engineering lift

No build, no new headcount, one agreement. We handle the platform and the hardest listening channel. You keep the client relationship.

“You can have everything in life you want, if you’ll just help enough other people get what they want.”

The principle this partnership runs on

Is this right for you?

This works best for a specific kind of partner.

We’re horizontal software that serves every industry, with real depth in healthcare and manufacturing. But the partnership economics work best when the fit is right, for you and for us. Here’s who thrives.

Clients with 50+ employees. Our program delivers the most value, and the best economics for you, at client companies of at least 50 people, ideally 100 or more.

HR expertise on staff. Resellers who can guide survey conversations get the most from the partnership. No HR team? The referral path is built for you.

A book that values retention. If your clients feel turnover, especially frontline turnover, this becomes an easy, welcome conversation.

Partner FAQs

Who is People Element?

People Element is a Denver-based employee survey platform with 30+ years of experience helping HR teams improve engagement, retention, and workforce culture. The company combines intuitive employee survey software with hands-on guidance from HR and organizational psychology experts.

Unlike basic DIY tools or bloated employee experience platforms, People Element offers a powerful employee survey tool with support from real specialists, helping you design surveys, interpret results, build presentations, and take meaningful action. This balance of simplicity and partnership is why People Element is consistently ranked among HR’s top employee survey providers and considered the best value employee surveying platform.

Do I need a technical team to resell this?

No engineering, no developers. Our services team certifies your staff once on configuration, launch, and debriefs. From there your team runs client onboarding, and we’re behind you for anything technical.

Who supports my clients after they're live?

You’re the first point of contact for your clients, which keeps the relationship yours. Your team escalates anything technical to us. Your clients never have to call a vendor they didn’t choose.

What about the exit interview calling?

Exit interview calling is our signature service, live agents who reach departing workers by phone, and we deliver it directly. It’s a differentiator no software vendor matches, and one of the biggest reasons clients stay engaged with the program you sold them.

How do we get started?

Tell us a little about your firm and we’ll set up a discovery conversation. No commitment, no hard sell, just a straight look at whether a partnership makes sense for both of us.

Let's find out if we're a fit.

One short conversation. We’ll be honest about whether this is right for your clients, and you’ll walk away knowing either way.

Want to see how Analyst Insight can help you uncover insights faster and take meaningful action sooner?

Reach out to your CSM to learn more and see it in action.