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Higher Education Organization’s Timely Survey Launch Delivers High Participation
Background
A higher education institution partnered with People Element to launch their 2024 employee engagement survey. Their main goal was to capture meaningful employee feedback in a timely manner. After a quick two-week turnaround from onboarding as a new People Element partner, the organization launched their first survey through the platform and achieved an impressive 90% participation rate.
The Approach
This organization took several key steps to ensure the survey’s success:
- Strategic Communication: The communications team was engaged to drive awareness and participation. Their Chief Information Officer (CIO) played a pivotal role by sending an initial message to the entire division, encouraging participation and emphasizing the importance of employee feedback.
- Automated Reminders: To keep momentum, automated reminders were sent out through the People Element platform, ensuring the survey stayed top of mind.
- Managerial Support: Managers were encouraged to motivate their teams, reinforcing the message that every voice mattered. This direct encouragement from leadership helped cultivate a sense of importance around the survey.
- Data-Driven Engagement: The team utilized participation reports to identify departments or teams that needed additional prompting. This targeted communication strategy helped maintain a high level of engagement.
- Creative Engagement: Their CIO also used lighthearted methods, such as sharing memes and fun messages in Teams chats, to celebrate milestones and push for higher participation rates. This added a layer of excitement and camaraderie to the process.
How the Team Delivered Quickly
Several factors contributed to the rapid and successful launch of the survey:
- Dedicated Leadership: The Deputy CIO was given ownership of the project, ensuring there was focused leadership driving the launch.
- A Simple, Effective Plan: The communications team crafted a straightforward plan that aligned with the division’s culture.
- Ease of Use: The People Element platform’s intuitive design made it easy for the team to set up the survey. Additionally, having a reference survey from another institution allowed for a smoother process.
- Preparedness: With knowledge of where to access the necessary demographic data, and by setting aside focused time to work on the project, the university was able to move quickly and efficiently.
People Element's Role
The simplicity and responsiveness of the People Element platform and team played an instrumental role in the project’s success. The platform was user-friendly, making it easy to set up and manage the survey, and the People Element team was quick to respond to questions and provide essential support as needed.
Conclusion
This higher education organization’s successful launch of their 2024 engagement survey is a testament to the power of strategic communication, dedicated leadership, and the right tools. Through their partnership with People Element, not only were they able to achieve the launch of their engagement survey within a short amount of time, but a successful one at that with a 90% participation rate, setting the stage for timely, meaningful employee feedback and future engagement efforts.
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